Changi Airport Hackathon
Winner of the most “World’s Best” accolades, Changi Airport continually strives to find new ways to improve and stay ahead of competitors. The Changi “wow” experience is not only about a smooth air travel experience, but also the vibrancy of the airport as a whole. Its evolving retail space, dining options, and in-airport attractions make it so much more than just a terminal building.
At this Hackathon, Changi Airport Group (CAG) invited start-ups and passionate citizens to take a fresh look at the traveller experience – from even before the traveller sets foot in the airport, to the experience of millions of transit travellers the airport hosts every year, to our visitors who land at the airport to begin their Singapore trip. How can we enable travellers to take full advantage of what Changi Airport has to offer?
Pre-departureEngage with travellers prior to them coming to Changi Airport for their flight
Changi Airport is looking for new ways to engage and excite travellers throughout the entire pre-departure journey – starting from before they set foot into the airport through to their flight’s takeoff, Changi Airport is not just a boarding point for flights – it’s a destination even before trips begin.
The Enchanted Garden, The Slide and Kinetic Rain are just some of the attractions visitors get to enjoy at Changi Airport. In addition to this, travellers can also take advantage of programmes such as the Changi Millionaire contest and Changi Rewards membership to win attractive cash prizes and freebies.
When it comes to shopping, Changi houses over 350 retail outlets with a wide array of products and brands at attractive prices. With iShopChangi, travellers can complete their duty-free shopping before they reach the airport. Despite these choices, many travellers do not shop or tend to purchase items in only one or two product categories because of factors such as negative price perception and lack of awareness.
Majority of travellers arrive at the airport within 2 hours or less before their flight. Upon arrival, travellers tend to queue at check-in counters rather than use alternatives like online check-in, FAST and early check-in services available to them. Currently, Changi does not have a real-time, direct channel to reach out to travellers before their flights and share with them information on the check-in process, duration and the plethora of activities they can partake in at the airport (shopping, free facilities, attractions, etc).
How can we engage travellers before they arrive at Changi Airport and continue to enhance their pre-departure in-airport experience, including areas such as shopping, dining, leisure, check-in process etc?
In TransitEnable travellers to enjoy the transit area facilities and services even more As a major air hub, millions of travellers transit at Changi Airport annually. We understand that travelling can be a stressful and tiring affair especially after a long journey. Hence, Changi Airport continuously strives to create a positively surprising and fulfilling experience for travellers. The attractive shopping experience, movie theatres, foot massages, snooze areas, playgrounds, specially curated gardens and entertainment lounges make Changi Airport a preferred choice for many transit travellers. On top of this, Changi offers pay-per-use transit hotels, gyms, spas, and even a rooftop swimming pool. Other benefits unique to transit travellers are the Changi Transit Programme, which provide free shopping and dining with Changi Vouchers, and the Free Singapore Tour for those with a longer transit time. Options are aplenty, but transit travellers may not be taking advantage of the facilities, promotions, and programmes designed specially for them due to their different schedules, preferences, and lack of sufficient information.
How can we optimise transit travellers’ time and offer a personalised airport experience – delivering what they want, when they want it?
On ArrivalTransform the experience for travellers such that Changi Airport becomes a world-class gateway to Singapore Right from touchdown, Changi Airport plays a pivotal role as the starting point of every trip to Singapore and in shaping travellers’ first experience of the city. Often this first impression is crippled by the stress built up as travellers go through the process of clearing immigration and customs, picking up their baggage, finding transport to their hotel, etc. They can be overwhelmed by the information overload, language differences, uncertainty about the immigration process and long queues. The built-up anxiety is often reflected on their first impression of Changi Airport and therefore, Singapore. Whether a tourist, business traveller, or resident, a traveller’s first-impression can make a huge impact in reinforcing the airport’s position as a world-class gateway to Singapore.
How can we impress travellers with a whole new level of arrival experience that leaves them with a great first impression of Singapore?
Date Saturday, 26 September Time 2pm to 4pm Venue Changi Airport, Terminal 2, Level 4, Multi-purpose Hall
Ideation WorkshopDrawing on Design Thinking principles, the workshop is designed to help you uncover insights into the challenges. The ideation exercises will help you share observations, participate in discussion, develop / record your insights, ideate solutions and share them. This is also your final opportunity to form / join a team ahead of the hackathon.
Date Friday, 2 October Time 6.30pm to 9pm Venue IDA Labs, Level 3, National Design Centre
Hackathon – Day 1This is when you get started on your solution to one of the challenges!
Date Saturday, 3 October Time 9am to late Venue Changi Airport, Terminal 2, Level 4, Multi-purpose Hall
Hackathon – Day 2You’ll get to add final touches to your prototype and get ready for the final presentations.
Date Sunday, 4 October Time 9am to 5.30pm Venue Changi Airport, Terminal 2, Level 4, Multi-purpose Hall
Bernard Siew, Assistant VP, Process & System Innovation, Changi Airport Group
Bernard has been with the company for over a year and a half. His key responsibilities include building an external innovation partnership network to co-innovate, develop and implement practical innovations at Changi Airport. Prior to this role, Bernard was the Deputy Director, Innovation & Enterprise, National Research Foundation (NRF) and responsible for the formulation of innovation policies to support the commercialisation of R&D in Singapore.
Sim Peiwen, Manager, Process & System Innovation, Changi Airport Group
Peiwen has been with the company for over 5 years. In her previous role in the Air Hub cluster, she worked closely with airlines, travel intermediaries and tourism organisations to run overseas road shows, exhibit at major travel trade shows and execute regional marketing campaigns to drive traffic through Changi Airport. Her current role in Innovation Lab requires her to work closely with different business units to identify opportunities and leverage external resources to implement innovation solutions at Changi Airport.
Natalie Oh, Senior Associate, Process & System Innovation, Changi Airport Group
A new addition to CAG’s Innovation team, Natalie works closely with various divisions within the company to explore the applications of the latest technological innovations to the airport context. She also leverages on immersive multi-sensory projects and new business models to enhance airport operations and the overall passenger experience.
Joe Chiu, VP, Corporate IT, Changi Airport Group
Joe currently holds the position of Vice President, Corporate Information & Technology (CIT) at the Changi Airport Group (CAG) Singapore. The key mission of his division is to deliver innovative, rapidly adaptable information systems that are recognised by CAG and its divisions as providing competitive business advantage. His main roles and responsibilities at CAG include strategic planning, program & project management and solution implementation. He is responsible for the development and deployment of the corporate & e-Commerce portal, e-services, mobile application, kiosk services, instant feedback system, customer relationship management system, customer loyalty, indoor location services and data analytics solutions.
Tan Wei Hao, Senior Associate, Corporate IT, Changi Airport Group
Corporate IT & Technology is responsible for providing an efficient IT infrastructure to meet the IT needs of Changi Airport Group. Wei Hao is part of the Changi East IT PMO team, where he leads strategic and innovative IT planning for the new Terminal 5 and Changi East project. He is also in charge of telecom operations and projects for Changi Airport.
Jade Lim, Assistant Manager, Pricing & Commercial Strategy, Changi Airport Group
Jade is in the Commercial Strategy team. In her role, she does data analysis on sales data and our Changi Rewards programme data. Additionally, she conducts nationality specific studies in Changi Airport to share insights on how Changi Airport could better provide for our passengers in the commercial aspect.
Elise Tay, Assistant Manager, Corporate & Marketing Communications, Changi Airport Group
An experienced social marketer, Elise champions key social initiatives for CAG. She spearheads content and social strategies such as blogger engagement for the Corporate and Marketing Communications Division. Working with her team which specialises in social marketing and content creation, she engages Changi Airport social fans via the various ‘Fans of Changi’s platforms such as LinkedIn.
Ryann Tan, Corporate & Marketing Communications, Changi Airport Group
A communications enthusiast and a curiosity to find out the next big technological trend, Ryann is passionate in conceptualising marketing campaigns which seek to engage customers through a 360 holistic approach. He and his team in the Corporate and Marketing Communications Division work closely with the IT Division in implementing digital strategies through both CAG digital assets and external platforms. The Global Marketing team also develop global marketing partnerships and campaigns in key CAG markets.
Florence Liau, Manager, Passenger Development, Changi Airport Group
Passenger Development drives the development of various initiatives including the destination marketing initiatives and implements targeted tactical marketing plans in growing passenger traffic at Changi Airport, such as the Changi Transit Programme and Free Singapore Tours. Florence brings with her 8 years of experience within the travel and tourism industry. At Passenger Development, she develops partnership ideas and collaborates with airlines, National Tourism Organisations and travel trade players to promote passenger traffic to and through Changi Airport.
Jayne Huang, Manager (Advertising & Promotions), Changi Airport Group
In the Commercial arm of Changi Airport Group, Jayne is in charge of driving tactical and strategic initiatives to help Changi Airport stay relevant in a competitive retail landscape. Having successfully revitalised the marketing strategy for shopping at the airport’s public areas, Jayne is currently leading airport-wide retail campaigns such as the “Be a Changi Millionaire” shopping promotion.
Prof Srinivas K Reddy, Professor of Marketing, and Director, Center for Marketing Excellence, Singapore Management University
Dr Reddy’s expertise is in innovation, new product development, marketing and competitive strategy involving new brands and services. Dr Reddy’s research on innovation, brand and marketing strategy has been published in Journal of Marketing, Journal of Marketing Research, Management Science, Social Networks, Statistical Science, Journal of International Business Studies, Marketing Letters, Journal of Retailing, Journal of the Academy of Marketing Science, Decision Support Systems and Journal of Business Research. In 2006, he has been awarded IBM’s prestigious SUR grant to study corporate innovativeness and innovation conversion. He has consulted and taught executive programs for various companies like IBM, Coca-Cola Company, MasterCard, Unilever, and Sembcorp, to name a few.
Jayson Goh, Senior Vice President, Airport Operations Management, Changi Airport Group
Jayson joined Changi Airport Group (CAG) in 2013 and currently serves as Senior Vice President, Airport Operations Management. Jayson oversees both the Arrival Experience and Departure Experience divisions, as well as the Experience Creation, Horticulture and Facility Management teams. Prior to joining CAG, Jayson was Executive Director at Singapore Economic Development Board (EDB), leading the Infocomms & Media Industry Division, responsible for the development of the ICT, Digital Media and Electronic Systems sectors in Singapore. At EDB, Jayson held various appointments including Executive Director of Strategic & Corporate Planning, Chief Information Officer, Regional Director, Western United States as well as Center Director, San Francisco.
Hung Jean, Senior Vice President, Landside Concessions Division, Changi Airport Group
Jean is an aviation veteran with more than 12 years of experience in airport management, airline development and commercial development. Concurrent to her appointment as Deputy Chief Executive Officer of Jewel Changi Airport Devt, Jean is also Senior Vice President of Changi Airport Group’s Landside Concessions Division where she has spearheaded the planning and development of all commercial activities across the landside of all Changi Airport terminals, including the introduction of new retail concepts and organization of promotional activities at the airport. Prior to this role, Jean was the Head of Airport Operations in Terminals 2 and 3 from 2006 to 2010, where she managed all terminal operations including the departure, arrival and transfer flows of passengers. In those appointments, she was also responsible for delivering customer service excellence and creating a memorable passenger experience in the terminals. These included introducing facilities such as the world’s tallest play-slide in an airport, as well as, organising marquee events like the “Changi Airport Race”, the first-ever jetliner versus car race in Asia.
Ong Chee Chiau, Senior Vice President, Changi East T5 Planning, Changi Airport Group
Chee Chiau is the Senior Vice President of Changi East T5 Planning. He is responsible for the development of master plans for Changi East, a large scale airport development programme that encompasses a 3rd runway, cargo and logistics zone as well as Terminal 5 – Changi Airport’s newest passenger terminal and set to be one of the world’s largest when completed in the 2020s. Chee Chiau has over 15 years of extensive experience in the airport industry spanning masterplans, airport and airline operations, aviation security, capital development programmes and airport privatisations. From 2010 to 2013, Chee Chiau was the Vice President of Planning and Sustainability at Abu Dhabi Airports Company (ADAC), where he was responsible for the long term planning of ADAC’s five airports and the definition of capital development programmes at these airports. Prior to that, he held management consulting roles in global management consulting firms, LeighFisher and Booz Allen Hamilton, specialising in airport and aviation consultancy.
Steve Lee, Chief Information Officer and Senior Vice President, Technology, Changi Airport Group
Steve is currently the Chief Information Officer and Senior Vice President, Technology at Changi Airport Group. His responsibilities includes: IT project management, operations and support, architecture and strategy for both airport operations, commercial and corporate systems. Steve is also currently the President of the IT Management Association (ITMA), Singapore and on the Advisory Committees of the Temasek Polytechnic, Informatics & IT School and Singapore Management University School of Information Systems. Steve is the Chairman of Airport Council International (ACI) World Airport IT Standing Committee.
Teng Hwee Onn, Senior Vice President, Engineering & Specialised Systems, Changi Airport Group
Hwee Onn has been working in the aviation industry for the past 17 years. He is currently responsible for the engineering operations of key airport specialised systems (such as Baggage Handling Systems, Passenger Loading Bridges, etc), civil and building infrastructures and mechanical & electrical systems at Changi and Seletar Airports. He is also responsible for improving the performance and exploring new technologies for these systems.
Ivan Tan, Senior Vice President, Corporate and Marketing Communications, Changi Airport Group
Ivan heads up the Corporate and Marketing Communications team for Changi Airport. He drives the PR, social media, brand marketing, advertising and corporate reputation programmes for the organisation both in Singapore and overseas. Serving more than 54 million passengers each year and over 100 airlines, Changi Airport’s stakeholders are many and varied. Ivan and his team have the unique challenge of communicating with them across multiple platforms and round-the-clock.
Check out the winning ideas from the hackathon!
An interactive e-concierge that complements iChangi 2.0 with a service that brings the info counter to you. Travellers can ask questions regarding the services and activities available at Changi and receive answers immediately. The smart system retrieves info and suggested places (already stored in the app) as well as directions using iChangi 2.0’s indoor positioning.
Mobile app that calculates and informs travellers with important info like gate number, boarding time, etc along with timely notifications and assistance with navigation to gate. Using indoor positioning data, the app can also deliver personalised promotional info. The solution’s ultimate aim is to relieve travellers’ stress from these basic factors, leaving them more time […]
Automated Form Kiosk (AFK) that allows travellers to scan their boarding pass and passport to generate a pre-filled immigration card. Helps alleviate human errors made when completing immigration card and save time and effort required in addressing this issue.
This solution is for arriving passengers who want to connect to the WiFi after they land. They will view multiple WiFi networks at the airport with different names. The WiFi network names point to things / activities the passenger might be interested in, e.g. “Dine at Changi”, “Shop at Changi”, etc. Connecting to any of […]
A web-based app that is hosted locally on the Changi Airport intranet to help travellers find their way around the airport. It is aimed at people who do not want to install a separate app for this purpose and do not want to enter their phone number to access the internet. It will also provide […]
Innov@Changi is an online media streaming platform (web app that can be easily supported on mobile) that used, using local wifi network. Users have three ways to connect to this platform: the iChangi app, Wi-Fi and the Changi Airport hotspots. Users have access to videos and ebooks. If users input flight number, the app retrieves […]
A web-based app that acts as an interactive concierge by helping passengers navigate their way around Changi Airport. It asks users questions about their travel itinerary (particularly departure flight) and suggests ways they can spend their time at the airport. There is also a chat box within the web app that passengers can use if […]
‘Trip Magic’ tackles the pre-departure challenge. Passengers upload an image of their ticket / itinerary. The system returns a picture collage / simulation of what the passenger has the time to do, during their time at Changi Airport. There is a wide array of search settings (e.g. entertainment, sports, weather), which are further personalised for […]
‘Proximate’ – an app that aims to get rid of interrupted advertising by using display screens to showcase personalised, relevant and interesting information for passengers. The screens interact with nearby passenger devices loaded with the iChangi app via Bluetooth to understand his or her preferences and showcase relevant advertisements. The screens may be either static […]
Start-up Categories Prizes
Open Categories Prizes
Best Use of Data
Awarded to the team that demonstrates the best use of the datasets released at the hackathon.
Awarded to the team that demonstrates the ‘best hack’, based on its technical difficulty and ‘Wow’ factor.
Awarded to the team with the best User Experience (UX) and / or User Interface (UI) design.
What is UP Singapore
“Urban Prototyping” is a new movement where people from the public, private and people sectors come together to tackle the wide range of social and environmental challenges facing our cities. Urban Prototyping (UP) is a platform managed by Padang & Co, the Open Innovation Company, for crowdsourcing ground-breaking innovations – creating technology and data-enabled enterprises by giving participants access to new technologies and data. At the heart of this platform is a UP Singapore community of 5,000 innovators and change-makers.
Do I need to be a tech or data specialist
Not necessary. We welcome people with different skillsets and would expect everyone to contribute to their respective teams. We may ask you to indicate what type of participant you are at registration, so we know the mix.
It’s my first UP Singapore hackathon. What exactly will happen during the hackathon weekend?
Our hackathons are intended to be a fun work event, where people volunteer their time to work on their ideas in teams.
The hackathon starts on Saturday morning. On Saturday afternoon, mentors are invited to come and help you develop your idea / prototype. Most of Saturday and Sunday consists of work time for the teams, so please bring your laptop and any other equipment or materials that you need to work on your idea / prototype. Food and drink are provided through Saturday and Sunday. The weekend culminates in pitch presentations on the Sunday afternoon, and prizes are awarded.
But if you want to work on a team, please make sure you come to the Ideation Workshop on Friday evening, 2 October to take part in the idea pitching session that happens that evening. If you have an idea, you can do a one-minute pitch to the audience to attract people to join your team. Do think about your pitch in advance!
Please also see the UP hackathon code of conduct. [link to: http://www.upsingapore.com/code-of-conduct/] Check out the UP Singapore blog post “How to Hack a Hackathon” for tips and tricks to make the most of your hackathon experience here!
Is attendance at the pre-hackathon workshops mandatory? What is in the workshop?
Attendance is not mandatory, but is highly encouraged. It will be a useful orientation to Changi Airport, its operations and processes, the existing customer experience, etc., and is a good primer for the hackathon. We introduce the challenges and invite experts to give these the context.
How many people are allowed in a team? Must I form a team beforehand?
Teams typically have 3 to 5 people. No one-man teams are allowed. Yes, teams must be formed before the hackathon. The two workshops will present opportunities for you to form / join a team.
Are the participants free to use any technologies?
Yes, you are free to use any technologies. WiFi is provided, and please bring your own laptop.
Are the participants free to use external datasets?
Yes, you are free to use any external datasets that complement or mash-up with the datasets released for this hackathon. You shall be responsible appropriate use of these external datasets, subject to the originators’ terms and conditions.
What is the closing date for registration for the hackathon?
We accept registrations up to the start of the hackathon on 3 October. However, as space is limited, we encourage you to register as soon as you can.
Do the participants need to be present throughout the weekend? Must participants stay overnight?
There is no restriction on your movement. However, if you intend to participate in a team over the weekend, we would encourage you to come to the workshop on Friday evening, 2 October since team formations happen during that session. The workspace will stay open till late on Saturday. But you are not required to work overnight!
Is there any age limit for the participants?
There is no age limit. We welcome anyone of any age, so long as they have something to contribute. However, if you are below 18 years old, please let us know ahead of time, so we can prepare a parental / guardian consent form for you.
Why do you need a deposit of $15 at registration?
The $15 deposit is only to ensure that participants remain committed to attend the hackathon. Once you check in at the hackathon on Saturday morning, the full amount will be refunded.